Included on Pro and Enterprise · Cloud API

Send WhatsApp broadcasts the right way

A guided composer ships Meta-approved templates, catalog drops, and Flow sends to an audience — with a cost pre-flight estimate, quality-rating guardrails, throttled pacing, and automatic opt-out skipping. Stay compliant and protect your number.

Pick a template kind, choose an audience by filter or CSV upload, see the cost before you confirm, and ship.

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Why a guided composer

A blast tool is easy to build. A safe one isn't.

Anyone can loop over a contact list and fire messages. The hard part is doing it without burning down your WhatsApp number, surprising yourself with the bill, or messaging people who asked to be left alone. Botline's broadcast composer walks you through each step — pick the template kind, choose the audience, preview the cost, then send — with the guardrails baked in rather than bolted on.

It uses only Meta-approved templates and follows Cloud API rules, so every broadcast is the kind WhatsApp actually wants you to send.

What you get

Everything a careful broadcast needs

Five things working together so a send is fast to set up and safe to ship.

Template, catalog & Flow broadcasts
One composer, three kinds of send: Meta-approved templates (marketing, utility, authentication), catalog drops that put products in front of an audience, and Flow sends that ship a published WhatsApp Flow to a list.
Cost pre-flight before you send
See an estimate of what the broadcast will cost based on audience size and template category before you confirm. No surprises after you hit send.
Throttling & quality guardrails
Messages go out at a measured, throttled pace rather than all at once, and quality-rating guardrails warn you before a risky send threatens your WhatsApp Business number.
Opt-out auto-skip
Contacts who have opted out are skipped automatically, so you stay compliant without scrubbing the list by hand.
Audience filters or CSV upload
Build your audience with filters, or upload an E.164 CSV of numbers. Either way, the same guardrails and cost pre-flight apply to the send.
Compliant by design
Built on Meta-approved templates and Cloud API rules, so every broadcast is the kind WhatsApp wants you to send — and your number stays in good standing.
How it works

Three steps from idea to inbox

1. Pick the send
Choose a Meta-approved template, a catalog drop, or a Flow send. The composer adapts to the kind you picked.
2. Choose the audience
Filter your contacts or upload an E.164 CSV. Opted-out numbers are skipped automatically before anything goes out.
3. Preview cost & ship
Review the cost pre-flight, confirm, and the broadcast goes out at a throttled pace with quality guardrails watching your number.

Questions, answered

What can I broadcast?

Three kinds, all from the same guided composer: Meta-approved templates (marketing, utility, or authentication category), catalog drops that put products in front of an audience, and Flow sends that ship a published WhatsApp Flow to a list. Every send uses templates Meta has already approved and follows Cloud API rules.

How does the cost pre-flight work?

Before you confirm a broadcast, the composer estimates what the send will cost based on your audience size and the template category — marketing, utility, and authentication are billed differently under Cloud API. You see the estimate up front, so there are no surprises after you hit send.

How does Botline protect my WhatsApp number?

Two ways. First, throttled pacing — messages go out at a measured rate rather than all at once, which is gentler on your number than a firehose blast. Second, quality-rating guardrails react to your WhatsApp Business quality rating so you are warned before a sloppy send puts the number at risk.

Do opted-out customers get skipped automatically?

Yes. Contacts who have opted out are skipped automatically — you do not have to scrub the list by hand. Combined with Meta-approved templates and Cloud API rules, this keeps your broadcasts compliant.

Ship your next broadcast with the guardrails on.

Included on Pro and Enterprise — see pricing. Start free, then connect Cloud API to broadcast.

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