One AI, two channels

Botline handles Instagram, not just WhatsApp.

The same AI answers your Instagram DMs and replies to comments — and every Instagram conversation lands in the same unified inbox as your WhatsApp chats. One place, one AI, two channels.

Connect your Instagram (Meta) account and your AI starts working both channels with one consistent brand voice — escalating to a human whenever a conversation needs one.

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The idea

Your customers don't pick a channel. Now you don't have to either.

Some people message you on WhatsApp. Some slide into your Instagram DMs. Some just drop a question in the comments under a post. Until now that meant two apps, two tabs, and two places to miss a message.

Botline brings Instagram into the same AI and the same inbox you already use for WhatsApp. The AI auto-replies to DMs and comments, the conversation shows up next to your WhatsApp chats, and when something needs a real person, it hands off to your team. One AI, one inbox, two channels.

What you get on Instagram

The same AI, now on your second-biggest channel.

Everything below works once you connect your Instagram (Meta) account to Botline.

AI auto-replies to DMs
When someone messages your Instagram, the same Botline AI answers automatically — the way it already does on WhatsApp. No copy-pasting, no leaving people on read.
Comment replies
The AI replies to comments on your posts, so questions under your content get answered instead of sitting there. Every commenter gets a response.
One shared inbox
Instagram conversations land in the same unified inbox as your WhatsApp chats. You and your team work both channels from one screen instead of switching apps.
Consistent brand voice
It's the same AI on both channels, so a customer who DMs you on Instagram gets the same tone and the same answers as one who messages you on WhatsApp.
Escalation to a human
When a conversation needs a person, it escalates to your team in the same inbox — so the AI handles the routine and humans step in for the moments that matter.
Connect once
Link your Instagram (Meta) account to Botline and the AI can start handling DMs and comments, with every conversation flowing into your unified inbox.
How it works

Three steps to one AI on two channels.

1
Connect your Instagram account
Link your Instagram (Meta) account to Botline. This is what lets the AI read and reply to your DMs and comments.
2
The AI starts answering
Your existing AI auto-replies to Instagram DMs and replies to comments — in the same brand voice it already uses on WhatsApp.
3
Work it all in one inbox
Instagram conversations show up next to your WhatsApp chats. Your team handles both from one place, and the AI escalates whenever a human is needed.

Questions about Instagram

What does Botline do on Instagram?
The same Botline AI that answers your WhatsApp chats also auto-replies to your Instagram DMs and replies to comments on your posts. Every Instagram conversation lands in the same unified inbox as your WhatsApp chats — one place, one AI, two channels.
Is the Instagram inbox separate from WhatsApp?
No. Instagram and WhatsApp share one unified inbox. You and your team work both channels from a single screen, so nothing gets missed and you never switch apps to keep up.
Will my Instagram replies sound consistent with WhatsApp?
Yes. It's the same AI with the same brand voice across both channels, so a customer who messages you on Instagram gets the same tone and answers as one who messages you on WhatsApp.
What do I need to set up Instagram?
You connect your Instagram (Meta) account to Botline. Once connected, the AI can read and reply to DMs and comments, Instagram conversations flow into your unified inbox alongside WhatsApp, and the AI escalates to a human on your team when a conversation needs one.

One AI. One inbox. WhatsApp and Instagram.

Connect Instagram and let the same AI handle your DMs and comments — right next to your WhatsApp chats. Instagram is included on Pro and Enterprise — see pricing.

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