Start free. Scale as you grow.
No hidden fees. No per-message charges from Botline. Cancel anytime.
MonthlyAnnualSave 20%
Free
Try Botline with zero risk
$0
Free forever
Get Started- ✓1,000 messages / month
- ✓1 WhatsApp number
- ✓5 knowledge documents
- ✓DeepSeek AI model
- ✓1 AI agent
- ✓Basic analytics
Starter
For small businesses getting started
$29/ month
Start Free Trial- ✓5,000 messages / month
- ✓1 WhatsApp number
- ✓20 knowledge documents
- ✓AI models (Claude, GPT, DeepSeek, Gemini)
- ✓3 AI agents with menu routing
- ✓Appointment booking & calendar sync (NEW)
- ✓WhatsApp Stories + scheduling
- ✓Smart escalation to humans
- ✓Full analytics + lead scoring
✳ Most Popular
Pro
For growing businesses that need more
$99/ month
Start Free Trial- ✓20,000 messages / month
- ✓3 WhatsApp numbers
- ✓50 knowledge documents
- ✓All AI models (Claude, GPT, DeepSeek, Gemini)
- ✓5 AI agents with menu routing
- ✓Shopify: sync + AI orders + shipping (NEW v5.1)
- ✓Appointment booking & calendar sync (NEW)
- ✓WhatsApp Stories + scheduling
- ✓Smart escalation to humans
- ✓Full analytics + lead scoring
- ✓n8n workflow integration
- ✓Priority support
- ✓Meta-platform features — broadcasts, templates, buttons, flows
Enterprise
For teams that need full power + BYOK
$249/ month
Contact Sales- ✓Unlimited messages
- ✓Unlimited WhatsApp numbers
- ✓Unlimited documents
- ✓All models + BYOK (your own API key)
- ✓Unlimited AI agents
- ✓WhatsApp Stories + unlimited scheduling
- ✓Smart escalation + team handoff
- ✓Shopify: sync + AI orders + shipping (NEW v5.1)
- ✓Appointment booking & calendar sync (NEW)
- ✓OpenClaw AI agent
- ✓n8n + custom integrations
- ✓Meta Cloud API (official)
- ✓Dedicated account manager
- ✓Custom onboarding
- ✓SLA guarantee
Self-Hosted Enterprise
Your data, your servers, our AI
Custom
Annual contract — contact sales
Contact Sales- ✓Everything in Enterprise
- ✓Bare-metal install on YOUR servers
- ✓Annual license key (issued by Botline)
- ✓Source code access
- ✓Data residency in your jurisdiction
- ✓Custom onboarding + engineer support
- ✓SLA — Bronze/Silver/Gold tiers
- ✓Bring your own AI provider key (Anthropic, OpenAI, etc.)
- ✓Bring your own WhatsApp account (Meta Cloud or Evolution)
- ✓Quarterly platform updates via signed Docker images
How AI credits work
Botline charges by AI cost, not by message count — so you only pay for what your customers actually use. Every plan has caps in 4 categories with both a daily and a monthly limit:
🧠 Text AI
Classifier + responder + verifier (the 3-agent pipeline) all roll up here.
🖼 Vision
When a customer sends a photo and AI describes it.
🎵 Audio
Voice-note transcription (Whisper / AWS Transcribe).
📄 Documents
PDF reading + OCR for receipts, invoices, ID images.
- Hit a cap? Only that category pauses for the rest of the day. The other three keep working.
- Top up anytime from the AI Credits page — your admin approves, your caps lift instantly.
- Auto-downgrade (Pro+): at 80% of your daily Text AI cap, AI quietly switches to a cheaper model so replies don't stop.
- Daily reset at midnight in your timezone. Monthly resets on your billing date.
Read the full breakdown on the AI Credits guide →
Compare all features
Every detail, side by side.
| Free | Starter | Pro ✳ | Enterprise | |
|---|---|---|---|---|
| AI Credits | ||||
| Text AI — daily cap | $0.50 | $5 | $25 | No cap |
| Text AI — monthly cap (≈ AI replies) | $5 (≈1,000) | $80 (≈5,000) | $400 (≈20,000) | No cap |
| Vision (image AI) — daily | $0.10 | $1 | $5 | No cap |
| Audio (voice transcription) — daily | $0.10 | $1 | $5 | No cap |
| Documents (PDF / OCR) — daily | ✕ | $0.50 | $2 | No cap |
| Top-ups available (admin-approved) | ✕ | ✓ | ✓ | ✓ |
| Auto-downgrade (model swap at 80% Text AI) | ✕ | ✕ | ✓ | ✓ |
| Messaging | ||||
| WhatsApp numbers | 1 | 1 | 3 | Unlimited |
| Meta Cloud API (official) | ✕ | ✕ | ✕ | ✓ |
| Conversation history | 7 days | 30 days | 90 days | Unlimited |
| AI | ||||
| DeepSeek | ✓ | ✓ | ✓ | ✓ |
| Claude Haiku / GPT-4o-mini | ✕ | ✓ | ✓ | ✓ |
| Claude Sonnet / GPT-4o / Gemini | ✕ | ✕ | ✓ | ✓ |
| BYOK (your own API key) | ✕ | ✕ | ✕ | ✓ |
| Ollama (self-hosted) | ✕ | ✕ | ✕ | ✓ |
| Knowledge Base | ||||
| Documents | 3 | 10 | 50 | Unlimited |
| Website crawling | ✕ | ✓ | ✓ | ✓ |
| Auto-refresh (re-crawl) | ✕ | ✕ | Weekly | Daily |
| AI Agents | ||||
| AI agents | 1 | 3 | 5 | Unlimited |
| Multi-agent menu | ✕ | ✓ | ✓ | ✓ |
| Inter-agent transfers | ✕ | ✕ | ✓ | ✓ |
| Industry templates | ✕ | ✓ | ✓ | ✓ |
| WhatsApp Stories | ||||
| Post stories | ✕ | ✓ | ✓ | ✓ |
| Story scheduling | ✕ | ✕ | ✓ | ✓ |
| About text & profile picture | ✓ | ✓ | ✓ | ✓ |
| Features | ||||
| Lead scoring | ✕ | ✓ | ✓ | ✓ |
| Smart escalation | ✕ | ✕ | ✓ | ✓ |
| Appointment booking & calendar sync (GCal/Calendly, Stripe deposits) | ✕ | ✕ | ✓ | ✓ |
| Analytics dashboard | Basic | Full | Full | Full + Export |
| Email notifications | ✕ | ✓ | ✓ | ✓ |
| Business hours / auto-reply | ✕ | ✓ | ✓ | ✓ |
| Integrations | ||||
| Shopify: sync + AI orders + shipping (NEW v5.1) | ✕ | ✕ | ✓ | ✓ |
| n8n workflows | ✕ | ✕ | ✓ | ✓ |
| OpenClaw AI agents | ✕ | ✕ | ✕ | ✓ |
| Custom webhooks | ✕ | ✕ | ✓ | ✓ |
| Support | ||||
| Community support | ✓ | ✓ | ✓ | ✓ |
| Email support | ✕ | ✓ | ✓ | ✓ |
| Priority support | ✕ | ✕ | ✓ | ✓ |
| Dedicated account manager | ✕ | ✕ | ✕ | ✓ |
| Custom onboarding | ✕ | ✕ | ✕ | ✓ |
| SLA guarantee | ✕ | ✕ | ✕ | ✓ |
Frequently asked questions
Everything you need to know about Botline pricing.
No. The free plan is completely free forever — no credit card required. Just sign up with your email and connect your WhatsApp number. You get $5 of Text AI per month (about 100 AI replies) plus small Vision and Audio caps to try Botline with zero risk.
Still not sure? Start free.
100 messages. No credit card. No risk. See why 500+ businesses chose Botline.
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